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[Sarah Sim Column] Fashion Big Data and AI

 

Since 2000, the global fashion industry has experienced four major changes. This continued almost like a domino phenomenon.

1. 2000 Analog to Digital Era
2. Since 2005, the polarization of designer collections (luxury brands) and street fashions (NON brands) has led to the collapse of the ready-made brand, the central axis of the industry, and the collapse of the global fashion industry.
3. In the 100-year-old fashion history, as Western-oriented markets moved to Asia, a new global fashion environment called “Korean Wave” is the center of trend.
4. With the recent 4th industrial revolution, we are facing a time of great transformation of the fashion infrastructure through big data and artificial intelligence.

Now, the global fashion industry is in a situation where reform is inevitable in a big crisis. In the meantime, I have continuously developed global product content in response to changes in each era. He has always cooperated with Big Distribution in a new genre. Now, with the big data and artificial intelligence, which are becoming the hot topic, we want to upgrade the content for 40 years to the IT base.

In 2000, as he reached the first digital era, he was wondering what contribution he could make as a designer in the cutting-edge era. In the ‘Advanced Content Contest’ hosted by the Ministry of Information and Communication, he was selected as the only fashion field in the ‘World Fashion Design Materials’ site. It was built.

The development intention of the site was as follows. In the design process, accumulated data such as direct experience, know-how, and market research are required. I thought that the industry could develop rapidly by digitizing these useful information in a systematic and efficient logic.

Fashion design is strictly a product, not a picture. By designing proven data as a sales and trend leader and pattern data incorporating emotional know-how into technology, it is possible to complete the R & D part, which is the largest added value and core in the fashion industry.

While the information collected offline is limited in physical and memory, if you can subscribe to verified data online, the company will see a tremendous industrial effect by reducing the burden on high-paid, skilled workers.

Fashion design is a work that is done within all the information experienced directly or indirectly with a combination of broad details. Fashion can create a bottleneck where designers who need to accommodate fast and diversified changes can shorten the gap that occurs here beyond “limited” categories of women’s wear, men’s wear, and sportswear to “copy” rather than creation. The site can also reduce this ailment.

In addition, much more accumulated technique is required for pattern work created through numerous modifications through the design process. Nevertheless, the pattern experts for this are not only developed due to the cultivation of designers, but are also areas where more and more specialists are getting smaller.

At the time, he worked as a designer for more than 10 years and provided more than 3,300 design materials that had been commercialized as brands. It was operated as a paid membership system where subscribers can subscribe to design materials and purchase verified patterns, and corporate designers, MDs, and small and medium-sized companies responded well. [In the next episode]

◆ The external writing column may be different from the editing direction of this paper.

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